Joining the panel discussion on Digital student recruitment: Practitioners' view
Jan-Frederic Buss is the Senior Digital Marketing Manager at the Swedish Institute, where he is responsible for the digital presence of the Study in Sweden brand. He has over 7 years of experience working with digital marketing from both the private and the international higher education sector. Certified in several CRM and marketing automation tools, he is responsible for optimizing the customer journey and giving students interested in Sweden the best possible experience. Previously, he has held sessions on digital marketing and customer experience management at various national and international conferences.